Our Strategy

Our new strategy focuses on the changing needs of the whole Armed Forces community; serving personnel, veterans, families, and the bereaved.

Founded in the aftermath of the first world war, the Royal British Legion has been a constant presence for our Armed Forces community for over a century and today is woven into the fabric of British life. 

As our Armed Forces faces uncertainty on how it might be deployed over the next decade, the RBL must remain the constant that they can turn to, whatever the need, whenever it’s needed.

The Armed Forces community remain at the heart of everything we do, and we owe it to them to be the very best we can, to have enduring impact, and to ensure their unique contribution is not forgotten. 

We have created Our Strategy to 2035 around three pillars – Connect, Remember, and Support.

Our Vision

Bringing society together to recognise, remember, and support the Armed Forces community.

Our Mission

We will support our Armed Forces community and ensure that their unique contribution is not forgotten.

Our Strategy to 2035

We are excited for our future. We will continue to use data and insight, learn from our successes, and adapt our ways of working and services to meet evolving needs, so that we can support more people and have an even greater impact on the Armed Forces community.

Connect

Much of our work already revolves around the connections made across our communities and wider society. We will better harness the power of those connections to support our communities in the most effective way possible and promote our important role in bringing people together. These connections create the conditions for our remember and support strategic outcomes.

Strengthening Camaraderie: We will understand how the Armed Forces community seeks to connect and collaborate with one another, and we will support and strengthen these connections.

Building Supportive Communities: We will build supportive communities that have a positive impact for the wider Armed Forces community, including in places and with those who have found it hard to connect

Remember

While we have long established traditions when it comes to Remembrance, we are continuing to evolve our Remembrance activities so that we can bring society together in recognising the contribution of the Armed Forces community. It’s important to us that people can choose how they remember.

Celebrating our Story: We will place the story of the poppy and the history of Royal British Legion at the heart of our content, events, and sites to ensure our Remembrance work is well understood and valued by society.

Evolving Remembrance: We will build and adapt our Remembrance activities with a greater focus on the specific needs of the Armed Forces community. Widening Participation: We will increase the ways of participating in modern Remembrance to make it easier and more accessible to show respect and support.

Support

We know that Service life is changing, as it has done since we were established. We need to adapt our service provision so that we can continue to support people’s needs.

Responding to Changing Needs: We will continue to deliver, improve, and evolve our services and partnerships.

Introducing Earlier Interventions: We will help more people at an earlier stage by introducing early intervention or preventative services and support.

Modernising our Services: We will transform our service delivery and accessibility by understanding and embracing technology and digital. Modernising our services: We will transform our service delivery and accessibility by understanding and embracing technology and digital. 

Active Campaigning: We will achieve tangible, positive change for the Armed Forces community by enabling their voices to be heard, challenging disadvantage, and inspiring better provision

Devon