Dear Counties and Branches,
As we approach the 2019 Poppy Appeal we would like to say thank you for all your efforts in 2018 where you all helped The Royal British Legion exceed the £50,000,000 milestone for the first time.
The charity couldn’t raise the much needed funds, to support the ex-serving and serving personnel and their families, without your help.
However, we’d like to bring your attention to the fact that there are still members who put our income and fundraising at risk by trading outside of Legion policy.
Examples of such activity include selling items at events (instead of offering them for a donation) and selling unofficial Poppy merchandise on eBay, and these are some of the issues we face as a result:
- We can’t audit the money because it has to go into someone’s bank account/PayPal before it comes to us;
- This activity has VAT implications for the charity because items are sold for a fixed price instead of being given for a donation only;
- it encourages more rogue sellers, which we are trying hard to deter, to flood the market because they see others doing it.
Please remember that Poppy Appeal items cannot be used to raise funds for Branches or Counties, only the appeal.
We’d be grateful for your cooperation in bringing such activities to our attention and ensuring that members in your branches and counties comply with the relevant rules and regulations. Thanks to our combined efforts we will be able to make this year’s Poppy Appeal even more successful and avoid potential penalties for breaking the trading law.
Thank you and best wishes
Head of Membership Operations